My work investigates the impact that the digitization of everyday mundaneity and the creation of extraordinary hyper-realities has on our existence. We have been transformed from corporeal beings inhabiting physical worlds into info-prosumers in multidimensional networks. The artwork I create reflects this plurality, as it is disseminated in different social interfaces - image blogs, galleries, publications and prints.
In digital collages, as well as soft branded, contemporary ready-mades and allegoric constructions, I explore the possibility for subjective interaction within frameworks where the choices have already been made for us. In the series of digital permutations I use standard Photoshop filters and tools to morph and construct visually interesting images. My installations explore lifestyle choices present in new age capitalism and healthy lifestyle propaganda. Just as advertising must continue to construct new desires and expand their market, I strive for surfaces appealing to the technobodies that experience them.
